NAB 2025

Power the sustainable future of content

Explore our groundbreaking technologies and discover how we can help you achieve your content goals

Come and visit us at NAB 2025

5 - 9 April 2024, Las Vegas, NV
Convention Center, West Hall, booth W2525

At Ad Signal, we’re flipping the script on how content is managed, delivered, and experienced. Our mission is simple: solve the toughest challenges in media and do it in a more innovative, more efficient, and sustainable way.

We don’t just want to keep up with the industry - we want to lead it. Our suite of cutting-edge SaaS products is designed to optimise every aspect of content creation and distribution, from slashing AI’s carbon footprint to ensuring your content is tracked with pinpoint accuracy.

Where to find us

We look forward to connecting with you.
Come and visit us at Convention Center, West Hall, Booth W2525.

Tom Dunning

Book a meeting with our CEO

Tom Dunning
Tom Dunning

Ad Signal CEO

Tom founded Ad Signal because he saw the need for products that address the issues broadcasters and agencies face every day. He assembled the Ad Signal team, picking the few highly experienced people needed to make the technology and commercial sides work. Tom has previously designed and built large-scale web systems for a wide range of industries, including projects worth £1-10 million.

Book a meeting with Tom

Book a meeting with our Head of Sales

Tom Dunning
Paul Land

Ad Signal Head of Sales

Paul is passionate about connecting brands, broadcasters, and technology to drive meaningful growth whilst positively impacting sustainability. With over 16 years commercial leadership experience, he has built and led high-performing teams, forged strategic partnerships, and launched new revenue streams across media, entertainment, and technology sectors.

Book a meeting with Paul

Cut your load by 75% with Match

Meet Match, the revolutionary tool that’s changing the game for AI-driven content. By deduplicating assets across formats, codecs, and resolutions, Match ensures you only store one unique version of each asset.

The result? A massive reduction in AI processing, lower costs, and a smaller carbon footprint. In fact, Match has already proven its power - achieving an 80.4% reduction in AI processing in a Clearcast case study.

The future of sustainable AI isn’t just a concept; it’s here.

Save up to
75%
in AI cost and carbon

See what Match can do for you

AI optimisation with Ad Signal Match

Shrink your files by 80% with Compose

Compose, is your go-to solution for creating leaner, more efficient content. This tool automatically generates IMF content from traditional formats, reducing file sizes by up to 80%. But that’s not all.

Compose ABR takes content delivery to the next level by slashing CDN usage by up to 80%, allowing only unique chunks into the CDN.

Less waste, more value, and a streamlined content delivery process that’s as efficient as it is effective.

Save up to
80%
in CDN costs and carbon

See what Compose can do for you

CDN usage with Ad Signal Compose
CDN savings at scale with Ad Signal Compose

99.99% accuracy in 2 seconds with Assure

With Assure, you get unparalleled monitoring of linear content tracking, delivering precise results with remarkable speed.

Starting in April 2025, Assure will track every single ad on UK television for the next five years on behalf of Barb, the industry body responsible for ratings, with daily updates at 9am. Talk to us about getting this critical data in real-time. Precision, reliability, and speed - Assure has it all.

And we’re just getting started. The media landscape is constantly evolving, and so are we. Stay tuned for more innovative products on the horizon, each designed to push the boundaries of what’s possible in content management and delivery.

99.9%
proven accuracy

See what Assure can do for you

Real-time playout with Ad Signal Assure

Come and visit us at NAB 2025

Book a meeting with our CEO